![]() “History says that Apple has the potential to reach new audiences," said JP Gownder, a Forrester analyst, “to communicate about what the value of things are, in ways that other vendors may not have done in the past."īut it’s a big risk. Time flies when you’re punching Rocky Balboa in the face. If Cook can position the headset as a lifestyle choice - more Peloton than PlayStation - he could have a hit. Virtual reality, I believe, is a game-changer for fitness - studies have shown that those exercising in a virtual world were working out for longer than they’d imagined. They just made one worth having.Ī similar focus on health and wellness would be smart this time around. Again, Apple didn’t invent the smartwatch. Apple would soon come to understand that the killer app for the Watch was health and fitness - and it now dominates the sector. Its debut in 2015, included a $10,000 18-karat gold version, glimpsed on the wrist of Beyonce, that sought to position it as both a tech product and a high-end fashion accessory. That’s not something Cook has in his repertoire, but he can at least take lessons from the launch of the Apple Watch. “Are you getting it?" he’d say, and we did. The question is whether Cook can channel Jobs’ skill for making us believe. Zuckerberg isn’t exactly a great ambassador for selling the “cool" in tech. Searches for “metaverse" on Google have slumped, and metaverse communities are barren, largely abandoned by the curious early adopters.īut that may have been a Meta problem, not a metaverse problem. The metaverse - the virtual world these headsets can take us to - has already been declared dead, jeered into irrelevance, less than two years after Mark Zuckerberg renamed his company to underline his belief in it being the next big computing platform. There is a strong feeling among much of the tech-buying public that this is a technology that is neither needed nor wanted. There is no such enthusiasm for a mixed reality headset. We knew what these products were for and were thrilled with the enhancements, lining up around the block to get them. Sony Group Corp.’s Walkman came along before the iPod the Nokia 3210 before the iPhone. This will be a challenge: Other Apple products had a proven utility before hitting the market. But we can expect a product pitch outlining why we might one day want one. Shipments in 2023 are expected to be a tiny fraction of Apple’s other products. Quite how much we’ll see of the headset at WWDC is not clear. ![]() The Wall Street Journal reported that Apple is lining up Foxconn to assemble a second-generation, cheaper version of the headset, making mixed reality a substantial part of Apple’s product roadmap for the foreseeable future. At $3,000, according to reporting by Bloomberg News, it will be almost seven times as expensive as Meta Platforms Inc.’s Quest 2, the biggest selling VR headset - 18 million units to date, according to CCS Insight.īut what will start small has the potential to grow. He was also seeking to meet with members of the games industry to discuss the links between games and gun violence.In June, at its Worldwide Developers Conference (WWDC), Apple is expected to share long-awaited details of its mixed reality headset a device that offers both augmented reality and virtual reality. The first overlays imagery onto your real surroundings the second immerses you in a fully digital environment.Īt the onset, Apple’s headset will not be a mass-market product. ![]() In 2013, as vice president, he spoke about the possibility of applying additional taxes to violent media. "And at one point, one of the little creeps sitting around that table, was a multi-close to a billionaire-who told me he was an artist because he was able to come up with games to teach you how to kill people," he said. In 2020, Biden recalled meeting with a Silicon Valley video game figurehead who he had little fondness for. This is not the first time Biden has been involved in a story about video games. "Secret service made an exception and let him drive himself!!!" Naomi wrote in her Instagram story, which was captured by White House reporter Jennifer Epstein. JhDMX1TTMv - Jennifer Epstein February 14, 2021įrom the look of the image, it appears Biden and his granddaughter were playing Mario Kart Arcade GP DX, which is a special version of the game featuring a real steering wheel.Īccording to Naomi, the President "barely" won in his race against her. President Biden competing in Mario Kart against granddaughter Naomi. ![]()
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